
  01

һײʱʲôýǮ򵽣ǷҲ⣿
ңҵ꣬ڹаڻвɱֻصУ԰MBAͬѧ̸۹Ϻһ˽ļЩĺڰڶԽǮŮ˵׷õĽǣҳ׷ɻ߼ԽԽ١ҲûڰƮƮĴͬѧһ˵Ļʱĳ죬ûŮ¥ǰһŮ
ˣôһЩȻ˸࣬ȴִ׷ʵС
ǰòɽ¶ˮҲ¶ۼǻ᲻Լжʹһвпһ档һԼ̫ɵ̫ɵ֪ԭҲˮƷһ顣Լķʽ̵еУһǧ겻ĳĬ費ΪǼչƼ쳾ܻ˲ԸѰҳʽСҺˣΪҲйеĴ
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ʱһڻ˾ˣú࣬ܿ֡ÿӶϣǰлĸоȫһҪŮһɺҴѧͬѧҲҵĳһĵĽŮţһļһͷƮݵ˿رϲˮһסȫġСʱ򣬶һֱԽһʫƺǸһֽɡĹ
뿪УһԭҲΪһԺһְϺûǮеļͶδϣƴĹҲƴ档
ÿ϶ҪʹľʱǺͱ˺ķӣ̫һ׬Ǯӽ飬ȻСbabyͨƽ͵ӡ
ҺǺĵһǰ̸ӵͽǣҲûиӴһһȥλɽסͬѧңҺ˯һȻҳ嶯ͣȴʲôҲûз治˼飡һļҸմְСǽ㽻紦ǳСˮ硣ÿ˼ҵķһ붼ˮϡҷǳ棬ҹÿһС
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˱۵࣬˫ֽӵ޹ǵ֫˶Ҫ
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Ϣȣɫ죬ѵ˵˵ö϶
εǱǰκһζҪ͡顣Ҹ˱ԴԴ֭
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ȥ˽ҡ
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ĸĴְǼԵġԭڵ˰ֹȽȶҲĸһݺְܲҵϲһظϣÿ춼һδ֪ȴ
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迴ҳԵ÷ɿ죬ǳˣһĺͰԶĸס
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Ū㷢Ұ쵽·±ߣƣͻȻס۷鷿һһ£鲻Խؽг
ͦͷһĲĽҵһֻֿʼſӸ²δ⵽ԣ⿪ڿ㣬ʱʼֽҵ֣ҵ촽ǿ˹ƣ׺ݵסĴ࣬ʹûдϢĿյɺ˴ʧˣʧ֣Ұڿ㣬Ƶظͬʱҳ־õϢʹֵֿز̱Եͷݺңһֻĸ
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һοŮ׵ҫ۵壬ҼҪιȥ鷿ܴȴжͦŴһĹͷСɺ¸ƽȻҵܹ壬ҵ۾ȴǵһοһӲ֪ôźá
ֻйɻȼաҪըˡæҽ⿪Լ·
뵽һĽѾõƯŮڣСܸܵǼӲޱȡ
֮ǰҿĻƬֻС˵ˡ龰ʹѪšεһ죬ȴ޴롣
ؿڷţֲ֧סˣſȥɺȴ˫Ŀϣ΢΢ſ죬ŵغѧŵӰеָ鷿ϻȦż·𲻾صһͷܿͷͦ
ҿԽģ촽㷢ҽ渧鷿۵ĶķƢüëʼ䶯Ķͷϸ΢ۣӣ΢Լδ
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ȼеýģ˽ȥḧڲϸ۵Ƥ¶ʹ顣
Ϊĺܣɺʣ𣿡
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ǸӷңΪҳһС
Ҵϲ䲻ָѾе͹һ£һɰҵָϣޡһһʶÿŵҵӣؿ̺Լ촽βͦزҲϢҡ
ʱѾͷֿȣСܵӭȥȴʼղŶ롣Լͷ󺹣ҪˡֻԴײҶ
˫̯ţͻȻŤ˼¡Сܵҵ˼ţȥһ㡣֪ǴŮдŮĤ赲̫롣
ʱıסңҵı۵ġ͵ָ鷿һûе̫赲ȫ档
ؽһȫˣͣҲ֪ǺãֽİΧڷɡҲ붯ȴرסңҶҿƴѹԼر顣ƺѾۿСֻض¡СܵȴҲβסҶ˳ƺҲڲСңҵõƽһηĸ߳
ҵĵһΣҲĵһΡҷǳ̸ܾʲôĸоˡҵ˵ϵģ˵ϵġһֱڿʲôڵõˣǳ㡣
ҺŮҲǴŮûһθҵӡ̡ȻӴĽǶȣûоҽţʱ̣ܶûܳܵ԰Ӵ˸Ҵһš
дŮᡣҶԣԷǲǴŮĺûνġģԼĵһΣŮ




  02

    ˵һΣϺҺɺȻȻһɺʵǸǳеŮҺͬӵһȹֵҹ๲۷顣ϲһĶ飬ԸΪκ飬
˵ǸʱҵĴҰ÷һһЦСƢС˼ĶѡУϲԶ͸ҵҹøŬҰҪǴõ
Һһڻ˾ʱ򣬹ڻҵո𲽣һжǳҡ
ֻзǳ͵нˮҪÿͻӶԾ˴ͻض񳴣׬ȡӶ𡣹˾ҲΪͻһͻᱻ˹ĶԴԴϵͶǮֱͻΪֹˣҪְͨ취ϵҿͻôڻʵǲȿͻ֪öࡣ
£һͻҲûҵ˾涨ĸûпͻҵĵнҲûˡǶÿÿҹľҵͻϺ̲ز죬Ѳ࣬˵ǮˡŹ˾¼һҼҴ绰Űݷáͨᱻ˲ĸϳû٣ΪɺĹҪˣڵڶ¾ҵһͻϼʾֵһ˾
żȻĻᣬʶһҴ󼸽УѡHPsales⼸һƱûʱ䡣УѵԭɣûΣʹӦĶڻȻֻжʮ򣬵ңȴشֱڣһֱǳмȻѾǺˡ
ŵһȨ顣˵غ޲ȫʱɺİ칫ҵĸڣҼ߽ȥģںҵĿ֡һڵĻǰ濴飬ʣͬǩˣ
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װͷɥӣҪ߲Ķ൥׬˲ǮֺǺǵġ
ô᣿Ƕ˵϶ƭˣ
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ҡҡͷһҲΪ̫ˡ˵뻹һԪء
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Ҫ޼֮Ҳ򲻵ġңǰ㽱͹ҵġ
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Ҵϲƨƨߵ˳ȥҺɺסķǺͱ˺ģһֱܺԡûа취ʵ֡ǰøڵһԻϼ̽ףɺ٣ҲϴӦ˵ٺˡ
֪ڿ˻ͬǶףأҪ͡ڴӦϲУ¡ͬǻģҪͬ͡иĴŮ磬˺ܽСȴǳԸУϸĵطϸ͹ĵط͹һ˫۶˭ǺҪϲͬµ߿飬ĹҵСظˣ˻겻ᡣͬϷΪԸСҰèϲΡҲΪ⣬ҸӵĽǡΣĻҽΧ
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˵ŻζĿҡͬ˱һ塣Ҳ˵ʲôȡЦң;С
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Һɺһ㶼ڴŵϳԵģҲȥȥС͡ǰһ꣬쵼ȥߵԷ˵ǳԹҵǮһҲȲϺɺߺһԴŵĳ졣
ڿλãʱֵĿŮʪԵʰɣϵŮƤǳã޺ҹɫ£ƺˡǸӦԺǿˣϺû£ͱȽϽĻΪ˸оˬҪʺϲͬε˵ѻǮ˿Եƺ̣ûǮģֻҪҲ
ϼҵҪǸߵĳҪǵ̯һ
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ĸҰܲҿ
ðҪܶ·ͻױƷƲġ

˵䣬ǿʼ͡˴ΪҵġȴôԣֻǶԱеĺƸȤҲȾƵɺǳǳһ
˼ڣα˷ˡǲ˵ܶ໰ֻǾĸ黳ϺµһղĬ
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ŮӶϲ֡Ұ㣡
ĻشǷĵԺҶԱŮû˵֡ĺԽ⹹ȴ޷⹹Ѿг溬塣ֱڣԾҵĵߡ
˵εĻشĿӵԡԸᲨһܵ㳪ҹȥһ޴ӵġϻϤϲĸ裬ǻͬ߹Ĵѧʱ⡣޴ӵĸ裬ʮĩʮ˵ر塣ǵഺ£֤ഺ궯壬Ѻİ顣ɺҵһ죬ҺϤʼ89괺Ķ¡ȥĻһ𣬵ʱǸոѧ
һڰԵһĻ𺳣ÿһ˶Ը롣УǱ㾭һ޴ӵĸ裬׹밮ӡ
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ҵͷӵţְڶӣűȹļʹһ˵о
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㣬ϴϴ
У̴ͻȻ΢תȥ
ҸоϸָȵƺҪұӡִ̼վסˣֳǽϡţʼҵı϶¡ֻƮƮɡˮȻ弤ţĴһƬУҿԼ䰺Ȼһڡ
ȻȸԼͿԡҺ۴Ӻ滷סңסڣʱʱء
ͬʱеԵ˫ͿԡҺ󻬣ұҲʱʱصĦ
˷ܼˣһҪ϶ΪһǿԸתٴαס
Ť壬ǲһ
ҲҪ걳
Ұȴû˼걳ֻǴӺ汧˫鷿ţֵַһԾͣϣһ˳ߡƤСһֱһƬ΢΢¡ĺɭֺʥĹ
ҵֿʼ̽ĵطһеĵطнڵͽС
ҵָ̽ʪһͿĶȫ̱ӡҲ޷ˣŵ壬ѩ׵ΣнԼ˫ֽץסëĹҹʪɢ˿ᴥʥţʥˮǹƺһ̽ؾͷ󺹡ҵѪܣ޿صرţҪƵģƺԼǽڵĸ¸졣
ֱ߽ĸоǴͷʱʹ࣬ҸʱĿϲ
һĽڶԴſڣᴥ顭˸İҺĳ֡ҵ֣סϸһͦһͦƯĽ
ֻȫ˽ȥˣȴһζ
ӲӲĶסůůĵطҳײй˵ĸоȻͬݺ֮ζǳ񫡣ЪԵĶһ£
ʪͦεĵطʾ۷硣Ȼʼ̡޹ǣؽԡ˵Ľ֣졣֫ӭϣڲ׽뿪̨СͽУʹҵ
ԽսԽ£Ѽ۵ȫͷ˳ĻߡҺԨȻǿģԵĺɫͨͦţͦšʱңʱ軺ĳ鶯Լڲ˵סҵСܵڸ㴦߽ܵĦ
˫ֿʼʹ鷿ɺ
ƵؽµŮһʢĻҳٴν룬۵ĳʵʹ̣ĺУڵصͽţһתľ֮ϣ԰֮Уϣãã澳
ٴγɵϣûĻģ˫ĳ鶯У߳¡¡˲ʱʧȥ֪ϣ㺹Ľӵңݸ졣ڴеһ̣еĸ߷顣Ъ˹Ľһ쾡µذѵҩȫ͸ǿӲķ䣬ҸˣýӲ
һǻڴḧڻζ⾳
þúþãǶûһ˿˭Ҳ˵Ҵ˫飬г˵㣬ְݵ֮СҸ壬ϣӵſӡ
㣬˵Զమ𣿡
齥ƽҡ
ܰΪʲôأ
һش
Ժѿˣ㻹ϲ𣿡
Ҳϵİأ

˵ЩеŮұ߼ʵ黰ǵĹȥ̸ǵĽ
ģɺ˯ˡ˯˶ü޳ĽëСɵıӣ΢΢ĺ촽Բӣ޲Ұ
ҽסͷüëӡ촽ӣһ۾һꡣұַţּ
ӵ壬˫ֻʼįڰƤߡ
ҵĸ²һûһ˿޼ĽӴټ˵㣬ߵҵѾš
ղŵķұȽϴݡҰͦεϣӯҵҵַɽԽ룬ͣïܵĺɭϡȥͷ׽ĵƤ࣬ȴʼûеóѡЩ΢ĴҸΪ˷ܣӵԼ£ȴֲİѹۣΪذͷɢҵ㷢۵ԺͰͨ촽ͷкϡ
ĽͷҺͷůò±Ӳ
е鹵⵽Ϯʱסʧҵͷǵõ˹ǵôߣѩϸ⻬ʱңʱĸš
֭Ҳ⵽Ϯ
ɺ󴥵һľҲ㡭㡭ҡҡ
һصɽˣڼٵмѵ³֡ҹ˶İתסںס֭࣬ζ
˵ʲô
װɵ
Ĵ㡭
˵

˵
ҡҡҪ
޿κΣӵ˵˳
㣡
ҵôߡŮĥղܣŶ㡣ҵֻάһᡣɺ֮֮һߣŤŷҵ档ỹҵĽ
ߣԱۣһƣȫÿë׶մȾ˳ǰһ鴦Ů벻˵ַ顣
ɡͷƵĳҵ壬ҵ飬ҸеһĿɵﻺӿרע飬ҲСزŪָҵһΰеĻңҲ˲࣬΢΢ˣСҵš
ɺӣңͷȴ»ȥ˫飬ҵ͸ϲ֮ʣỬ۵ĸоʹطŶ
ҵСǣ졣Ϊֹǰǲϣ˵ǲϰߡ
˭֪ϣȻԽԽָͣҵĴɦţȻ˫ҵС£˫ҵĳӣȻ˹Ŀɽ㴫ȴǿĹơ
ȫ֮ԽԽҲţйĵ˷ܣҿղѾҪܲˡţţڣȻȫûˡ
鶯̶̼޷ơ
ɺ
ʾſңҲұѪ֮ʣͦɺڴϣҹɼ䡣
ĵЦţѩ޳˫ȱҾѾ赲Ľڡҳ鶯ţϢţҲʹȫƼ
ֻƮȻƮȻƮһȫõľ֮Уڡ
Ҳ֪˶ãҲŽɺصĴϢеԼȵģϡʶѾʤظæȫӵ˯˹ȥ
ڶʱɺվھǰ߱糿Ĺ߹ճһȦĹΣһ׵Ůͷٲһкĳ㷢ŵֱ۵Ķ΢΢زӣͷǵҪŭſݵ̵֫ƨγһĻߣһֱ쵽ͦλԲȺϸĽףҹʮݹ
ҿôˣ𴲣͵͵ߵ󣬵ʱѴӺӵڻУһֻأͷһֻḧа⻬ϸС૵˵һҪ
̧ͷЦè𣿡
һĲӣһ˵һҲ
˵˫ֲԾسϣװ׵ƨɸ߸ߵҵһŵĽҵļӲĲһӴ̽ҺԴͷһɻ˳
ţŤţҳ鶯ţĦšڲӿĴһҪɢܵСۡһδεͻһδε׷˵İ㣬ʱһ뵹˵̺ϡ
ڻӾƵһһѡҺɺͶֵһ
ǵİûκֻ֪Ľڡ
ҺɺʼԱҩġǲ֮κε
ڱҩڷӰ죬Ҳģֻôˡ
û뵽һȴˡҿɫ԰׵˹۵ҪҰⱲԶҪáӰСȻҲи߳ȴûһľˡ




  03

    ֵǹñȽϿ졣ת۵ϺѾһˡǾĭиҵűķ١ͶŨУǶһҹԽǮʷǰǵθڡ
ڻҵչҲܿ죬һȫҽÿҶ¡Ϊڼ̹ƱϹ֤֮һ˿¸Ľݾ
ǴҵԱ˵ȷʵǸ׬Ǯʱ
ұΪ˾׶ͷĿͻʵҶԣ׬Ǯ˶ࡣΪҲóڳңΪǷǳӵΪֻŬÿͻ˻ʽֵվ˲ܵõ档ˣһҵĿͻûһֵģһͻʽ𻹷һࡣһΪ˵ԭһ棬Ϊྭ־Ϸ¡ʹڻСҿͻҲˡ
ɺҲܲǸܶҪǿˣǶ״㡣
Ÿķչ׬ǮܸЩǮͻˮ׼
ʵǸʱҵѾһԪҲ١ǸоǺƽʱӴĶЩǮ˵ԭɡ
ڣҵַֺͶ棬ÿ겻°
ȻǮˮ׼Ǵ󲿷ͨй޷󼰵ġһεĻᣬҲѡڵĵ·ԸҸȵĲ̫æĹֻҪȥҺɺܹӣͨݵҲ뿪ҡ
ϧûм裬ʵȴҪ̫ջǵ͡
ʵʱ˾ͻһмֵŮ˵١
Һɺæ칤ͻԺ֣ϵʹ̽ϢؼҺҪо飬˹໥ĸ齻ԽԽ١
һʱ䣬ŬһܴĿͻնǰĳӪͨҵͷº󣬳˰ٵ̶̼꣬㷢˴ơ
Ҳ֪ʱжǮڻϵͶʹＸǧڵʱǺܴĿΪ˾£ĶҲɺܹϾҺֻǳé®ˡ
Ȼһ죬ɺİǹ˾ˡίɺľˡ˾¶䶯ˣҶĽ˭Ҳ֪ɺʹʲôĵһʿʽʹһǧ򣬰չ˾涨ɺнʮĿңÿ£пɹ۵Ӷ롣
Ҽǵ쵽˿ھϣٿ˷ףƺʮָˡʱȴǳ񣬹޵档ΪЩȽٰ࣬㸧οȴԽԽסΪʲôҲ˵
ڣһ죬֪ࡣһϺر䣬Ҫˡ
˾ЧǳãϣȫԱͿͻԱǶ˷ܣÿ˶һݳĺ극˾˾Ƶ衣ɺȻĺˣܶ˶衣Ҳܾһһѵÿ˸ˡ
ͻһĻȤģܶˡ֪ʲôԭ򣬶ļѻڡһʱԭɺģóɺԥһ£ҿһۡˡһɳϣҵ
㣬ô
ǵġ
ҳʾһ£˼˵ɺͱˡЦ˵湻İѵͱһҲ𣿡
Ҳ˼ЦˡˣЦˣ
ð
˵ʵǺƯɢŮζǺ˵ġ§ʱ򣬱СظеԳΣɢԼעɺ§úܽơƶϡ
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СղźȶˣͷеΡҲˣ𣿡
ţ
ͷ˿ңֿ˿ԶĶɺЦ˵Դˣ
ҺصλϡҺһڲ裬ϣҵıӼ˵㿪ˮͻȻðһ䣺ɺǹ˾ĴˣҪ
˵ʱ΢ЦҸол
û˵ƽʱʲôЦ˵ɺʲôġĻġҽڼߵϴּ䣬ñˮѡҲƻԼԭĺôһȥͲˡ
׼ȥʱ򣬼˽ϳһǶСûעҡҲʶǶѡǶ΢⡣ǵĶԻ
СͶǸС㣬ľˣúܲ
һ˵
ϻܻ
ϧҲǸƯŮ˰
һ˲廰
ƯŮ˻ҪѲУ

˵ţǼ˷ЦҵͷһӴˣѪϳ壬졣ƽʱ˾ЩɺķԷҲ̫⡣ɺΪֻǵļɴСĶĴ̶
СǸŶʲô£ġȻûֱӵ˵֮⣬Ѿǳԡ
ĻҸȥȥǡתһ룬ǿǾƺҲ̫档ϵİοԼԽԽɺһһθͷһ˵ɺôãһСǿµҲôҡ
Ҳ֪ɺһؼҵġɫ϶ѿĺܡᣬΪҺˣؼҺҪ˯ʵ̲סˣͻȻץסĸ첲۾ɺңͶûС
һӱúѪɫҵĻסˣ˺þáʹֱң鲻̫
˵
ұôֱҶôһ񶨵Ļش𡣷Ļܲסġ
ǳĬˮѾۿдת
һ㣬ҲͻࡣС˵˷ǳĻԡĻش𡣡
ɳĬӲƭҵģֻҪ˵һ񶨵Ļشʲô˵ҲںġǣҴˣûлشתɳϣĿˣҴûп޵˵ġ֪϶ʲôҲԸ鷢ˡ
ҵڵѪûмشֻһĳ̡һϣǶû˯ɳϡԤеҺమһȥˡ
ڶϰ࣬һֱġҵֻˣɺĵ绰뿪˹˾Ҳ֪ȥĶ
㣬Ұ㣬Ҳƭ㣬
óƴѹԼÿһЩĵһ仰ҵ̡ҺͶйǶһĴۡ
ڿˡ

Ҿת绰һȻĻ˼ǡ϶Ǿ˼ҵ˼붷žҵġ
롭ǡ͵ʲôҲûзԾǰһġ
ɺҲںҡǡصǰ
ҲˣǳԺҵĵһοʵҾ˾ֻҪżȻʧ㣬ҾԸԭΪҰĲû
ǵġҲƭ㣬ƭԼ½Ϊ֮ĨȥӰǡǡְɣҲǡõĽѡ
ֹͣ˿ǳ侲

УȴʲôҲû˵
ڼϾߣְѾСתܡҲˡ㲻ҪҡһӺܿ֡ǸĽٵˣ֪˺㡣ҲԭԼġټ
Ҷ˵绰
ҷĻصѾˣǰѼʰú롣
Ķм֤ǰһЩӰƬļ죬Ҳ֪ζȹģֱĩյĸоֻػˣҲ֪䣬϶뿪Сڼȥһϼҡˡĸ˵ȥ˺ϵһʲô˾һ˰أΪǼҹ˾˵Ƕӹ˾زġ
ҲʹͷеԶǺ޲ðʬΡ
ں󣬶ܿ첻ǹ˾ˡҵʱиЦ뷨Ҫڻгϴҵ뷨ǵӵڡʵϣڻгһֱ˳Ĵ֮һ绽꣬ܶ˿˲ơùFʱڻܵ٣ήǷȡ޶㣬תʲȥ⣬ϲ飬֪ӵĶȥˡ
Щ½ҲɺһЩϢûм档ȥϵˣȥĴѧҵͨ绰ʱ򣬻Ҳûн飬֪ûѣһҪعõĳ嶯֪ҺҲǵˡϾЩҶôࡣǶˣҲˡ
ĳ̶ֳȣҲ˵ĶֻûôǮҲǮԵľѧΪԼ治ֶΡΪ֣ǮƭСɢѪǮʱһҲ᲻
֪ǲͬߵġ
ǿлȨԴƣԶʤߡұΪеһԱǵİס
⹹һгߺ壬ûн⹹顣ǲΪû⹹ΪҪƭԼԼһ㰲οκˣлһ޴ջʱ򣬰Ǽģڵš
ߵǼ£ҡֻùԼ׬ǮάԼͳһʱڣ˸Һܴһһ硣
ɺߺҺͬǽӴ࣬Ըɰĵط
ҺԾͨͬ¹ϵʱŮǳʧܰ˭ġңȻƿʵʵĺñ˿̽ܶŮԵͱԼ֮ҵƽ⡣
ΪԼǹȥͬǰҸסһ죬˵иҪҪ⡣°һȥӡ
빫˾ԶԱ߾ǻʦУ԰Һ⣬;
ҲܸˡŽҪ͡ҵȻû顣˷ִ˱һ˷ܣʱʱЦû֦ҲĸȾҵҲࡣʱѵסһëȹ͹£߱¶Ĺ˳
һʱЩɺ˿ˣһֱںһĵεв԰Ρһ΢ɣ㲻
ʲôɫ䣡
һȫУ˷ܵҪһơڶʵֻڿЦȴܲ˼غ˹ȥ
ʱѾˣȥûзԡ
סҲԶǾɢȥһ·̸Цšͬ죬ĴϺ飬Ϻ˵غãͨҲһЩϺǻ
ҺٺڷǹϵĶҲǵһ˵ô໰ƽʱõ治٣Һܶ໰мءһϲ޴Ӻʹ޽ĸԼʿ֣ϲ˹С˵
ͣȴ΢΢Щ⡣סϺʮ´壬೤úܴľ谵Ӱż§һ𣬸ĺ˼ů⡣
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벻㻹ͦ⽨ðɣˣ˯
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ôˣˣҸ㣬ҿɲ»ݣ
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ȻźףȻܸое塣֮Ŵˡ
ҰһͷҪǵҸոսӴԸе촽ʱ֪ΪΣľܾˡССȻôҵĻн˳Բͨ죬ٵĴʹһҿ۾
˺˼ʲôҲûС
˵ҲƵķˡ
ɪĺС治֪Ůӵ˼ôģ
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ֻȡȼ٣ؼҡҺͬ·ͬһ⳵
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û뵽ˣϲá
ֻҪԸⰡȻġ
˳ˮۡһȥ棬ӦҲ롣
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ʱɽ̫ŻûãȥɽҪǾסڶɽݡ
̫ԱߵСɽϣԱһŵ԰֣š
꽥ͣˡҲԶϱڵСɽϡһʽͳ˵ΡԱһ˹̵أһСɽһ̵ءǱзζҺƾˣ˷ָֻܵš
׻˵̫̫ˮȻ鴫̲ͣĺϷΧԶɽ̵ɾɽϴر̣̣·ʱγˮպ˳ļڣζ
ĻǾþӶе˵Ŀ
Ҫһֻжã
ſֱۣ״ǸӾͺĵӰTitanicеĳ棬Ҳ֪˹ƤǲǴǶõСTshirt°ţпУֱ̧ʱ¶š
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Ұȥͻˡ
ҰִϣװҪȥ
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ҵϣûƺǱҵΪŴˣһҲ
ԼӺҵӵˡȻǺһνǡ˴˺ѾǳϤȻЩ飬ܸ궯󡣱ϾǸʮĳŮˡ
Ҵŵӽ·ļʽơ
鷿ԵȲؽ鷿סʱŷ֣鷿ȴ濴ҪҼܵĽŴҲܸס֮ңһҵһؿڴ࣬ҵУżԾ³ҲЩŤ
ȥɣ
ǹ˵
ͷǶ֪ȥĺʲô˴˵Ѿ¶š
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ҺķڡͳԿƴҷŵʱЩɣ΢΢زҡҡ
Ұӵڻ촽ѹ촽ϡһɲʱͷӣӱҵֱ۱ýģá
ţҵһֻѰŮϣһִֵĸоѸٴȫеҲ֫һѣ鲻Խأʼҡ
ʼ촽촽ȻƵһĴ˵㣬ǵûȻңʼձĿƾҰ˷䡣
Ǵע޼ȫ̱޷ƶ벽˫۹ҵĲӣ̵ҵϡ
̧ͷĶͷϸĶԲԲӳˣεĶ̷糺죬˫촽ޣϸرͦΡ
һֽ§ڻҡš§㣬ҷᷢıͦ鷿ҵأĸ͵ĶšѾԣ̧ͷĿ촽ϣسǡǵ÷ǳᣬ´
ͷϸ⻬ľֱ¶ļͷС΢ţһأһ߰T˳
ֻʣһ黨ɫ֡ڿľ޴ز鷿ССƺе㲻ɱƤ΢ڣȴǳ⻬
˿һļͣϡʼؽҹ̡ҵ˳㱳Ħ⿪ֵĴأҵ캬סǰǿӣʱʧ˳ΪŪſ
ƺ÷鹵Ƕһﾲó棬·˴˵ʶסԼ塣ȴ׵ıһƿ֣صذڴϡ
ҷɿԼ·¸ҵĿң££ɢҵ㷢ŵֱ۵Ķ΢΢زʯһͷ¶ݵǶϣݵ̵֫ƨγһĻߣһֱ쵽ͦλԲȺϸĽס
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ҵӲĶѾ鵴Ť壬ץסҵĸ첲С̵βĦҲǰˡգ˫ּҵļѹ飬Ȼתѹϣš
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ҹⲻķݵأֻù̵ĺϮ૵˵Ҳԡ
ڻһ˿ӣȫĸоٶһˣеһҲŪš
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  04

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ʱҲԼĶ䡣ҹλصʱԼҿԼش˵֣Ǿ㹻ѵбԼָӳֵ




  05

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ٺãҪȥϢϢһ
һʱڷ䡣Ȼϴ裬ԡ㡣
ҵѾʼݵĴûãͻˡ˵ǳȥ־
ѵϵ£¶İɫë
ӯӯҵߡҴŵһŨζӣ񡣺ܿ죬ҵɽ鱩йɲɶƵתǰӣͷĻڼٵغ֡
ӯӯ§ҵĲӣǰض˵
ʱңеһȼաҲӯӯķƵڴϣһһ·ҵǰ
һƻĳ嶯ȻжϣֻĸްļϸϸԴһƷһ
ҵִһֱĽţȻȼԥţǻš
Ҹӣ˫ӯӯҵһСһ̣ӯӯﺬˮҲңҲҲڼİҹķ籩
ӯӯڲšұӣظҵǰ
ͻȻ§סҵĲӣҵӹϡ
Ϊȫˣܿ䣬ҷڱΣҵҲƵҵǰÿжʱͰţ֮Ҳͼܿҵĳ
ӯӯʼսţˮ硣Һʱ§סҵҸոҪѹһʱͻȻһŤһ£ǸǿҵĿŵʹ࡭
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ҷӣ§סӯӯûٶҵпʼ˳ʹ˵ġһҰְĶͷϡӯӯۣˮʹıȻϡҰֲ뵽ͷĦšһɫһЩִҵĲϣƺֻʣһ˿ƵģƮһ䣺áʹ
ͻȻӯӯƿңһԾһֽҴ˺һֽ£ŵǰʲôҲûУɻңǷʲôƵġ
ͻȻЦȴתȥңıƵġҰֱסûнȥĻʲôأ
׹ˣȻȫţʣģ
˵Ҹƭ㣬ʹܡ
رסң˵ôôʹǵͱҡ
һ𴩺·ڴϢڵĵһҺ˯ڴշתࡣĥ񽻴ᡣҹӯӯҵĴϣ˯£ҽıһܹܵ淭֮ˡ
ڶҰѹ°ꡣӯӯһȥС÷ɳȼ١ںӾ
ڸ¹꣬ƫɫҲˣ˲ࡣˣһ˵ɳ̲ϡϼȼߵգӳ˱˴˵ӡĴǵ壬˵İ˶ʱ
ȵĴӡЩһʱ֮䲻֪룬ֻӵس̫ҵǡҵඥ۵ĺ촽ĿУ˱Ūʱ˫ۡ
ҵĴ໬ľ䣬ŪÿһļԳܵҧŴҽ˱еĶŪţֱĵطݳ촽
ӾµĽϲҵߵ¶ıѹԼţֱ˵š
ҵ˫ȼѾѵ԰ȻһвƵǣšҵǣݵͼ⿪Ӿ£ûеóѡ
Ҫ
ӯӯŵ赲ҵ֣ʧܶɥı顣סҵͷ˽֮ҡҡԸ⡭㣬Ҫ𣿡
֪ôΪһҪһûд󵨵Ǹ̶ȣĻͬϡ
ģ߰ɡ
ҵоƮƮģеȲѪѹһ㡣
һصȼٷ䣬Ҿͽӯӯرסغ֣
ӵһһϡʱҵĻЩͨ죬ЩɬҲЩšҰϱʱӯӯȻ˵һ䣺ӦҪЩġ
ӯӯ۾ѽرˣһһֻСƵ׸
һŦһŦ۵·ÿ¼͸۾
ްȫ¶ҵǰʱҵＸѳ죬ҪԼըƵġҵָȻϻţţ鷿ʼػĸȻٻĴȼ䡭ÿһطͻؽлһ£ͻȻܵƵġ
ҵָǿشͣҰǸܵؿϣЩŵŤ
ͬʱҵ۾ͬܵɨǣ̰ɨ塣ŮӯĿչ¶ţ֬ŵķۺɫ٣ţȴҵƷΪ̾
ߵò֪룬ȴ޷ܾңֻΪΪ׵ĴΪѩ׵ĽǾĴ̼
Ƕ˳㣬ԶֹĿרעڶŪҪܳ׳ΪҵŮˡ
ʼؿңΪҵÿδϢȴûϴҡ
ôѱҵ˫ְڲ³һУĸԸؿҡ
ӯӯȥѾ޷˼ҵĴ࣬ǰȵԲķӯסۺɫĻ٣ػȦӣֱ͵شϢʱҲŷ˱

ӣǰٷ׸ңȫпҡ
ҵ˫ֶŰȺȣȵһһţ޴ӡ
ҵѾȥ˫ֽڻУͷлӿ
ӯӯ𣿡
ҿѯʣȵĺӯӯѵĵ˵ͷְɫĶȹҵ档
ҵúȻֿȣ
ЦһСִܵܵеĻˣüͷܼʹ̷ز
ӯӯҪ㿴
һ˵ţİһ㡣
ɵ˫ۣ͸۽޿ҡӵĿⱻ԰ȻߵϿֱ˫ۡ
ԼٶȣĽһ㡣ʪȵͨΧסҡˮѾΧۿ
ʹ𣿡
ʹ
ӯӯֳһЩʹ״ʹҲ붯һ˸̬ͼܹؽȥƺûãʹıԽԽͻˮӿʼЩ΢Ĳе㲻ģ￪ʼ뷨Ȼ§ҵĲϣʱʹ̵ʱ򣬾ͷҧסҵļ磬ĬĬؼǿš
ұۣһϾһŮӣİҶ׵¹϶ϣϣˮԽգԥĶš
Ҹӣϣ˵ҧסҵ°͡
ܲ쵫ҵĻӯӯҧסͻȻһҶһݽȥˡӯӯһͬʱҸе°һʹȴƽˣ˺ѵʹȫʧһ㡣
ֱָϵļ⣬ԼӿٶȣüչŵĻ䡪ʵ˾һ仨ҵš
ҳû˷ˣӯӯȥ
ϵػңסȣôʪƲĻĿϲҼҪʧȥǡлЩᣬԼһЩ̫꣬򽫻Ū
Ұڲž޴ڷ峺ӽţ촽кĽᴭ
ҵѾĴڡĺڷɢң۵ļ϶Ǻˮ䲻̻ʱӡ
޷ͣҵͦͣʪ۵Ļӡǡ
㣬㡭
ţȴ֪ڰʲôҵĵͺҲҶ裬ӭҵĽ
ҿʼҰ޵ĵء޵㡣ļ³̣ÿһ¶ᴩҲϲõ۷塣
תΪ޺ʱȵҺŷȵ¶ϲšסңɿֵûС
ҷӯӯƽҵ˵ġ
Ȼҵ°ͣеƵ˵ҧˣѪ
˵סҡ
еƵ˵˭㣬СҰޣôĺݡ
Цˡȴɫȹǰճյؿ˰졣Ⱦһž黨һѪɫͼ˿һݵǰӺҲҸض˵㣬Ҫ⣡
⣬Ļﲻ֪ʲôζ




  06

    ʱһʱҲ֪ںδӯӯ˯ߣźӰݡϵֶµ·ر£ҵڶϡﵴŷݵա
˴ӶľзԼһ˿ңƵ͵ÿ峿ˣҲΪɡʶվӣ˻ʵֻüβס㲵ζ
ҺҴ·ߵ䡣ˮҵļ佥
人ҺӯӯμĻģǰɡ
ӯӯǳעĿһϮYSLװȣŵγ¶ѩˡͷҪǹһ衣
ʲôҲʶȴʲô˶ĵ𾢣±˲֪Ůѡ
ȴһŮסˡФҵУѣҸһ졣
ǰԿϵղҲѧУŵĻӣҺһݽĿһκ裬ѧУıлиһŮûеİãΧ壬һǸ֡Լˮƽԣȴ²֮
ѧУʱǿνܣʼǺܴͬѧϵ
Һɺɺ罺ۣ׷ڶ࣬һоҵҺϵ٣ʼ껹ڹڵʱʺ򣬺Ҳͽˡ벻л
겻Եĳˡû䣬ֻ϶Щϸϸȸߡ
ռҶһ£ȻҵĴº˵߿ˣ
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Уɺɺ޷ġȻ뿪ңȴһҲ޲
ʱƣӡ統һںӯӯʱԺл޷ĨȥӰӡνòõģҿɡ
ʵФҲرǸ赸ԱǳȡǰûаһԿҶԣҵĸǡ
μ棬оȴȫһˣ¶ɢųٸ˵ķϡ
ϯϣｻǰ¡ӯӯԱ£ֻͣظҵơʧ䣬Ҳû̫ϡ
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ңԭĳۺһҽе˾۴һʼѣЩɫѽ˻顣û뵽鲻һ꣬˶ĸߵ˾ͷ˶νԴȴܴĴһʱǳʹ࣬ԸκεˡڴӰ˳ϺԼ˼ҹ˾רŴ¹һҹ˾ҽе
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Фļ棬ҶѧУµĻ䡣رĳ嶯볹׵ķһ¡
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ˣˣˣФҶδͬѧ
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Ͽͷתȥңͷֳաľ£һ¶ʹ鹵ԡҿԸо¸ܶʱҪԼտ
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ӯӯ֪ϯºһ𰡣
һʼûзӦӵĳһᣬ̧ͷ涵ңΪʲôңҡҡ
ϲأ
ΪΪ
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ңòȷʵ˳ڣʹ޵ˣҲ˵ȱ֪Լ˵ҵĿ佱õġҲһ룬յıסҵϡȻûֹͣ˵ȴˮԭ㡭ôС
ôھ͵һɣ
˵ţҰ§øһ㡣
µĳбţڶʱȹڸһЩҿԿ˫ȽشʹѸټ̧ͦͷҳ
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Щٵ˵Ҫ㣬Ҫ㡭
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ɳƣŸ
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ԣҵͷסĴҧ´һֱ΢ŵС죬ŷͷͣȡĿ֭
¶ˮ֣ҰģڿҲһ׵ĸ߲ˮ̡
ǰۣķѸٵıѸٵıɫӲͦĹҵİҵȻʧһ̽ķ飬һ˱ز·
ѥɦһʼղƽɧ尾úʹʶ˫־ҵͷԼдԸסұߵ٣鶺Ū
ҲҪԲԣ
ҵֻĸøȹӣʹˮ̵ڿУһ𻬵˽ҲͣĦһֱԼܵʪ⡣˲ͣϮȫй٣ԽĽ
ǲʪˣǲǣ
ҵͷ͸ľʮֻˣһֱͷҲż֣ڿڣָԼĿһһĽѨԽԽٵĽҪ߳ˡҲӯӯҷĵط֮һһԴθ߳⵱ȻҲԵġ
ҽȻһ¡ߺʱӷۺ졣ҰѹǽߣȲĳĳȹڿ㡣ͬʱԼѾȻĲ˳ȻȣҵѾȲ漴ڣϱΧҵһԼ趯һϺõС٣й߼Ĵҩһֱӵαֵǰ
ȣԼʹܵĽӺϣ˴˻ϢʹʼӦҵļ̼ͦҵĸй٣ȻƲܷǳ뵽ڣȴһֿС

ƽţȴ졣ҲӦңϡ
ɶκεֻ֪岻ͣϷɣʧȥ˵Ҳס壬϶Ҳָо
ҵʶӯӯûӰӣʹҸΪ˷ܡҸӷĳ塣һֱҵĺԽԽ٣źҪϣѸٵĳ鶯Ҹоĸ߳ͣҲԽƵһУſֲڡӯӯˣֻܿҵļͷ޷Լ
Ƕеƣ룬һ˴ϣ˯Ҳȥʰҵķ䡭
ҵţҲ̫ȡ
˯𣿡
ҸϹ⻬ļʡ
š
ʲôأ
ûʲôˣ㾭μͬѧĻ𣿡
˵ûаҵĴѧͬѧ󶼻ûнأҴꡣôˣ
Фأ
ô𣿳Դˣ
Ϲ˵˭ףʲôʲôȥҲŲأ
ЦЦ˵Ǻðǿ˵ģ
ɫǣֻ˰ɣ
ӯӯҵıǼ⣬˵ǲǰŮѣ
㡣
ҹⶺ
㻵㻵
ֻּСȭشҡȻ֪ҿڿЦỹֹס
ҲɵֻҵĺѣѶѣ
ӯӯΪЦΪԼôеЦΪ̫ˣϾеһˡϻϷ䣺ںң˵ôǰŮ˭
ȷʵˣԺпһŮЦҿףӯӯֺɺɺһֱФɻ䣬ŮѾ˸ǰǷɺɺҸеȣѩһ֧õ壬Ҳ쿪˫۽ס
㣡
еӯӯһ͵͵Ļش𡣼̶һֻСèһ
֮˯ȥ
ұˢ߻龰ŮҵԺг֡
֪ĵʼɺɺФĳָӯӯȷʵǳңһټˡΪˣӵѵѾʮˣӦúӯӯ飡
氮ӯӯҲ֪ԴʶӯӯȻŮйϵ֪ĵǱӯӯʱڸˣһл
ϣҶФһֲһĸоϢҾȻ᲻Ծһ
˼䣬һůӺ汧סҡӾ￴ӯӯֺֻڿ㣬һഺģɫ糺죬˯졣
ˣ˯ú𣿡

ã
Ϊʲô
һ϶㱧ô˼ô˯
ЦЦ˵ûôŰɣ϶ʲôˡ
ӯӯɫ糺죬ƺʤߣĵ˵ǰһΡ
ʲô϶ǰ˻£顣ʵ
ĬһᣬȻ˵μҡ޸ˣŻɴ
Ļӿתӵڻ˼˵ӯӯôһжİɣҵС
һ˲䣬ҿ۾ʪˣȴҸĽЦסҵĲӣȻҵһֻӯӷϣʲôһҪ
ҵС

ҵССӯӯҵС
Ҳ˲ϻúۼұԡұϡ
ûУҺڿ㣬㲻ɷ˵ʼĸоȷЩܣӯӯĻ·ΪҵͻȻ׼㹻İҺҸоѹƽʱʱҪĴ
ѾЩˣһߺšСһ߷ɶһһкע̱ϣССͷСܻܵϴůڳ
ãҴıˮۿŮУҲиΡҪ׸ˣҪ˹ͥҪܶð
ĸϸƽСҵĸο£ƽɾˡ
תһСһӵϸƽһζԱ˵ĳƺϹ
人֮Уҵһζӯӯ˽ĳŵر˸ĸķԣʽͬˡ




  07

    ܴӰ죬˾ҵһ첻һ졣ǿάճĵزۻع˵ʱڻҵĴҵԱҲڻֲ̿ĸԼڻĵʱҵ̬ҲƽΪ֪һؽ٣Ͼһ᳤õġЩҲ׬һЩǮڡcomĭ֮ǰûǸҵڶ̶̼ڻһϵıꡣȻ⼸УҲʧĶĸ飡
Һӯӯͬˡ׼飬Ψһϰûеҹ涨䣬ĵλšǻõȴ꣬õʽϵĽ֤ʵҲŽ飬ͬӶӯӯ
Ϊ£ĸֵúܽ
ڻʵһҲû׼áʶӯӯ֮ǰ˻ƵصҵǷˡҲ֪Լܲжɺɺĸо
֮ǰҶŮ˵ûΪӯӯ㡣
֪Լ뷨˽ҲܰࡣӯӯഺƯַǳİңڴ׼ҵǸ۾ݲһɳӵŮ
ޱİңҲϣҺޱİ֪ҵʵ뷨϶ĵ뿪ҵġ
Ȼ˵ҶӯӯĸоǳìܡҲʧȥһҹĽ߳ʱĻоҵĶߡڣѾ飬˺ӣӲӯӯǷǳమôʶһǶôҸڣҵҲƽΪ֪ʹҲȥٴջҲûмͥջô
ϧʱӯӯһʱһûĸоĻҵӿܾӯӯˡô˵ڻӯӯɺɺһҵĸоõġ
УŮѣڴϣһλİ£ˮ𡣲ͬǣɺɺ˺ң˺ӯӯЩǺ󻰡
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˴帽˷ӡұȽϽӲķȴߵþˡֻǳ˷ġװ޲üҾߵӯӯҪеĻóͶ棬ע˼顣ÿڶȥҿͨͨķһһñܰ
Ӷװ޲úú󣬾71ֻвˡ׼ۻعлʮʮգһ죬͵䡣Ҳ˵ҵĵݿҪͷˡȻӯӯǸŮҿ϶ҲǸӡеѶô˵
ҶԼȴһҲûаգΪζΣζҳ˱˵ɷԺǸסһ㣬ʵû׼á
Ƕӣ˾ھı䶯ܹ˾ϰ򾭼ڱ顣
ϰǸ߸ӵܣ˵ͨ졣Լ̫¡ЩȴǷǳǳšֹ˾мʽϰ»һصĹ˾Ҳ֪Ǹ˾ʲôͷֻǼǼҹ˾ϰ壬ǸǳƯŮˡҹϰ鸾ɡؼǣЩʽĻǩ֡ҷǳϰᶪ䱣˧ҸʵҵĵһҲ࣬һڶMBAʱ˵ڷֹ˾ľץ˽ȥҹҲǸƷãҳ磬Ǵң
ϰ֮ǰʵѾ˴ְ׼ڻϳʽ𣬴ҡ߷ʱҴС˺ܶࡣ
ǴԭҲô࣬һҺҪõˣıĲλˣҵĲλںܲҵļλЭƽ֪֡ھ޴ǰǺġҲҵǮҲôνһһɡ
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һһεĵԧ·ĩգʼģȴķһһεĳ·ԽԽǿĺϮԵĸй磬ʲôҲˡ




  08

Ϻʧ䰮ķСһ8뿪ġڴ֮ǰҺӯӯһȥһ½Ŀ˹ǱӦһС
һ·ϣɻٻȻϧûеĿĵأӯӯͲˣղϣֻǰظ
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Һӯӯʼ˾صıҲǳڶǸΰɣһʼȥĴ϶࣬ÿȥһΡ׻˵Сʤ»飬˻Ĳ١ҵġ顢ҲķʽҵĵҶȹ졣ûܳΪ鷿Ļ鷿ÿһ䶼ΪáЩŮӣȴŮӵķ顣ÿһ޵óɸˣĻǱ
µĹ˾ˣҡФоӤ׶¼ƼƽҺФֱ105ĹȨΪļɡ˵ĳֹƱΪ503515ҵζ³ҪʣΪʶǮ˱Ƚ϶࣬ʱմͶ𻹺٣ֻܿ˽ͶʡФܾҪ˾ʵʵϵĹ˾ģ˻ԭҹ˾һʼҲҪƷά֡ǸܾҪĿĺз
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ͻȻ˵˵סǳ൱Զһ·ϣ̸ָֻЦǺܿţʶѡ
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ǶǵˣһǼֵҪһƿǾԲʲôƣƿˣǶ޷ܾϼڡȺƵĸоͬ˵Ůһܿƾãҵе졣
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˵ǹⲻֵġԺҺֵسһɽˮӣֶľӯӯмӱΣǱֻѼʰøɸɾһȾڴ֮䣬Ҳ淢£ɡ
Ů֮Ҹе̼˷ܡܸоǲȥ




  09

    ϼںݣ͸ĸһסϺӯӯֵĴˣüҲȽֻͨǺ㡣΢һ㣬ȴƤҼõģϸףҷǳй
ԼʹȺУҲһۿ
˵Ϻʱǰеһ塣һͷ˵ĳÿζ任ֲͬӣ·Ǵظġ
ҺĵĽУ߼ڲңΪһʧˣҹͻȻǱߣ˵̫ޡҲһÿζҲΪĳ࣬Ȼཱུˣ˵Ҳҡ
ϺʱʱҺһ档ǳ̹ȻҵǣҺʲôҲûзȤ˵ŮѵƬǳƯҵһڱ
ҺһʱȤ֮ʱǼıڴϣȴֻ졣Ǽ޻̸ʲôҲܻ䡣һҺѱȣǸ˰˵ܻͦŮϲ㲻Ҫ⣬ˣ̫ûаȫУ̫ʺɷˡ
ǧ
ƺĺ׵Ŀ͸ңȴô׿öȻСü꣬ƺҪḻҺһһ͵Ĵ̼һ㲻׽ֻʱʵʵڵӴҸеʵġ
ˣ֮߳ջ޿ɿܵģҲ԰Ρ
üΣӯӯˮ֮ҰҪ˶ϣֻҪһ绰ľܵ˾⡣
ϺѾļڡ˾棬Ǽǿ²Ʒгƹ㣬Чҿǹ˾еˡûµʱ򣬾ͿԸϰϣΪõĹϵФΪұȽʧ䣬ȥҳԷ˵ӦӯӯְϺ˾ĲûдӦ
ĩ˵ӯӯҪϺġͻȻô绰˵ҪȥɽȺԴբзҶû˵ʹӦˡҶӯӯ˵ҪͿͻȥҪ
óܲˡûмˡ
ջзʣǿͣһ羰ܺõĺǣڳС·ͣ˲ٳϺյģҲЩݵġ
ЩһŮЦЩѱмƽ㣬ƽȾĬڲӿ
мǣ㲻˵ܹĻԸһҵˡĽʱTheSmithsҡߵɺ˰㼤ֽرסҡ
ļSOLOڹĵխռ䣬ײεķϣϣ۵ô졣ҿôȻô
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Щֱؽ⿪ȴžܾˡյҾȻЩ֪ʱúȻֽ⿪ҵµťۣů˫ȻС棬ߵҵϣһĸоʱȫһļⲻ֪ɳͷԾҲЩԺ·˼XOЩ˯⡣
ڣҧҵϡȻһ͸ǵĴ̼㴫ȫɲʱȫѹһͷҰʨ˺ҵǲɿܵģΪĳС
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ȷʵǷˡ֪ٲ裬һڽǰ㶪ס
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ĻĿУ˷һջ
ְεĵڳξ󿿣ڳһռ
ͷɢң٣˷쳣ҵǰţ˱ţҧš̽Լͦ˫֮䣬ҡţȴҵļ⡣
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̧ͷ˫ѳ糺ɫҰסļͷӿҡıǿţظһӭӻٵĽ
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˫ֳҵǰͷҡţ㷢ͷҰڶɢҵȫ˿еɫϵ飬ʮ˵ġ
תţҵؼѹͦ鷿ʱҰԵ˫УתỨϵ飬ȴѱҵĿУܵ˻֣رסҡ
˫۽סңҵһݣΪһˣ
УţģǵĺκҪߵģȻȫԶֹ֮ͣС
ҸоԼڲϵͣ͵ÿҪըˣҵ˶оԼ˲ԭһ޼ʵϡֵǣҳͣ˿ûҪͣ˼
ʱҸоԼ鵽ĻһȵʹඥٽСסĻ١ʱҲһˮȫɢˣĿաڶ΢ϣ³ĵͽУֻǣҪˣҪأ
㺬壬ֻǱۣζ𻯵ɵζ
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ӯӯ˵ͷеʧ
ҹһΡҲˣֺܹܹ֮֡




  10

ҹһ´Ҫ̾ƿֻצԼӯӯ˴һ㴰¹ӴһƬƬһˮʡҲֻڴʱŻе峺ҴӴͷ̣˺һ֧촽סܺãƤϻԼĿСؿţһһ޴С̻ڴ䣬ֻȵĸоƽָʱ͵ؾѹ
Īɽꡣ
ҿ˿ӯӯ½õһŹСëܳģĺ΢΢ţЩ񣬵볢Щ֣ΪʲôôƯŮ㣿ҲŮһ׽
ţ˸˯ˣû˵ʲô΢΢ĺǽϵεؽ֯һ˵ζƸëҵıӣЩӯӯ¶ڱ⣬Ӻܰף΢΢⣬һ㡣
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ſɰξһ˲ξһһ֮Уұ˫ۣƮɽۣһһ˵ʸߡ˺Ů֮սһл㱵šȻ󣬾͸оԼǱʲô߸𡣺ǣˣá˿˿ĵףô
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ҪʵڲʱȻ޴Ҳ֪ûδÿһοҲһΣԸӵͶͷ񡭡
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һǵһMBAȫұǸҸоò˲١һҲģӦûʲôġӯӯܴĹͣû֧֣ǲһµʱڷܿ顣Һһȥҵļ磬ҸĸǰֻӯӯһΣʱ̡ܶڼס˰£ӯӯǰ¶ᡢ͹ɻǵĽڳޣرҸĸӯӯϲòˡһŮĳ඼ǳ޵Ҳ˵ϸҵ޸ǳ˵ӯӯϵżˣҵǷҪ֪ÿɲ׿佱˵ġǰɺɺʱ˵ɺɺıӲͦҲ֪ӯӯʹʲôħһ򽾰ԴöأҺӯӯֺòҺóʱ䣬ҵĻҲûμӡ
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  ȫ꡿
